Hart in Crimson

Hart is an elegant and flexible flatweave of all-natural jute, which looks as good alone as it does layered underneath another rug (or two).

Hart was voted 'Best Natural Fiber Rug' by NYT Wirecutter in 2022 and 2023.

• 100% natural solid-dyed jute
• Flatweave: approximately .2” thick (5-6mm)
• Fibers are hand-sorted by color for a subtle, brindled look
• Low-shed, easy to clean, and biodegradable
• Slight variations in size due to handmade nature
• Please note continuous sun exposure will cause fading

The Design

Hart is beloved for its nuanced, natural variation of hues, and finely-woven to create a delicate ombre. Bonus: its fine weave means it collects less dust. Crimson is a deep apple red with balanced undertones.

The Material

• Jute is a natural fiber with a golden sheen, known for its tensile strength and versatility
• An eco-conscious crop, jute has minimal water needs, and consumes large enough quantities of carbon dioxide that it’s carbon-neutral
• Handspun weft expresses the fiber's natural irregularities and textures
• Jute has a desirable variation of hue and texture, which we’ve played up with a tonal gradation
• Over time, the fibers’ sheen will lessen, giving the rug a slightly more muted, less saturated tone. Because we like a relaxed, lived-in look, this gradual, gentle fading is our favorite quality of Hart in Color.

The Maker

Our partner is the third weaving generation of his family, and heads a small weaving house known for their unparalleled skill. A perfectionist with color, he and his team take great pride in their work, which is evident in their final product.

A Note on Curling

Because Hart is so finely woven, moisture in the air can occasionally make its edges curl up. A simple solve for this is to bend back that corner of the rug so you can curl the edge in the opposite direction, rolling it into a little burrito back and forth until it lies flat. See what we mean here .

• Clean regularly with a non-rotary, low-powered vacuum. Do not use beater brush.
• Rotate your rug on occasion to ensure even wear over time.
• Keep away from excessive moisture.
• Do not dry clean or steam clean.
• Professional cleaning recommended as needed.
• In case of spills, use a paper towel or cloth to blot the liquid. Add some clean water sparingly to the spot to dilute the stain (or wet a paper towel or cloth) and blot gently, not vigorously. Check to make sure there’s no citrus in your soap before using; this could bleach your rug. Repeat this process until the stain is removed. If the stain is persistent, try using a mild detergent, or a mixture of 1:1 white vinegar and water. Repeat this process until the stain is removed.
• Keep away from excessive moisture as jute is very absorbent.